What Is Keyword Search Volume & How To Find It?

Keyword Search Volume is a significant factor to analyze during keyword research.

This will help you choose the right keyword that people are searching for most.

In this article, you will learn end-to-end information about keyword search volume, its importance, and how to find the keyword volume.

Dig Deeper!

What Is Keyword Search Volume?

Keyword Search volume is a metric used to identify the number of times people search in search engines for a particular keyword.

Marketers must gain insights into this metric to insert the high-volume keyword into content and plan a strategy to target the audience to get high traffic.

It is crucial in SEO(Search Engine Optimization) planning, content strategies, and more.

Why Keyword Search Volume Is Important?

Search Volume is essential; here is why.

1. Keyword Targeting:

By analyzing the high-volume keyword, you can select it and insert it in your content to drive more traffic.

However, if you’re a new website, target a low-competition keyword with high volume. This will allow you to rank and drive traffic to your site.

2. Seasonal Trend Keywords:

Seasonal Trend Keyword means a few keywords that will get a trend in a particular time period.

For example, the keyword ‘Black Friday deals’ will peak during a particular offer period, and more people will search for this keyword.

For example, use the seasonal trending keyword to get traffic to your website.

3. Understand User Intent:

Search Volume helps us understand user intent and meet their needs. Using this, we should create content that will help them.

This also gets traffic and improves your SEO.

Tools to Find Keyword Search Volume?

Here are the top tools for SEO in the marketing sector and to find the keyword volume.

1. Semrush
2. Ahrefs
3. Google Keyword Planner and many more

These tools will be useful for identifying the volume. Let’s see how to find it.

Steps to Find Keyword Search Volume?

For instance, let’s use Semrush to identify the volume. This tool has been used for a long time because it gives a clear result.

Step 1: Click Semrush Keyword Magic Tool.

Step 2: Insert the keyword you need, select the location, and click search.

For instance, I entered Semrush Coupon.

Now you will get the list of keywords with monthly Search Volume.

In the image, you see a low KD%(Keyword difficulty) with decent search volume, which is a better option for a new website to drive traffic.

So, try to pick a low-competition keyword to rank in the search engines.

If you want to see the blog ranked on SERPs for the keyword, click the icon that is shown in the image below.

You can also see the Cost-Per-Click. Click to see the competitors who are running ads for the keywords you’re searching for.

This will help you in your PPC campaign.

Which is the Right Search Volume For a Keyword?

It is based on your goal. If you select a low search volume with low keyword difficulty(KD%), you will not get high traffic, but the keyword will be high-value.

If you’re a new website owner, use low-competition keywords with high search volume. This will give you decent traffic and make you easy to rank for.

If you’re a big website, use high-competition keywords with high search volume. This will drive more traffic and help your brand generate more leads, convert more visitors, and more.

Use the above technique to choose the keywords with search volume based on your website and brand competitive level.

Short steps to find keyword volume,

1. Login to Semrush
2. Click, ‘Keyword Magic Tool’
3. Enter your keyword and click search
4. You will find the Search volume section
5. Analyze it and pick the keyword according to your strategy

Track Your Keyword Rankings in SERPs

There are tools to track keyword ranking, but we use Semrush to track our keywords.

Let me tell you how.

In the Semrush SEO dashboard, you will find Position Tracking; click on it.

Set up a project with keywords that you want to track.

Now, you can see the ranking of your keywords in SERPs.

You track here, and Semrush updates every 24 hours, so you can see your keyword ranking daily and strategize your keyword based on it.

Tips to use Keyword Search Volume in SEO

Here is a list of tips for using keyword Search Volume in SEO.

1. Find the target keywords
2. Look into low keyword difficulty with high-search volume
3. Naturally, insert the chosen keyword in your content
4. Stay updated and monitor your keyword trends
5. Use analytics to find out which keyword is working and which isn’t.

Try these tips, and note the changes in your traffic.

Short-Tail Vs. Long-Tail Keywords

Let’s look into the difference between short-tail and long-tail keywords.

I hope you now have a clear understanding of these two keywords.

But I suggest you use these two keywords in your content for better reach and higher traffic.

FAQs About Keyword Search Volume

Conclusion

In this guide, we mainly focus on identifying and choosing the right keyword with a high search volume to increase your traffic according to your website and brand.

Targeting the right keyword with good volume will drive you decent traffic.

So, don’t ignore the search volume. Try to make use of it in your keyword strategy.

If you have any questions regarding this topic, please ask in the comment.

We will clear your doubts.