Semrush Review 2024: Features And Pricing In Detail

Semrush is the best tool for keyword research, SEO, and your business. Let’s explore it.

We have written a Semrush review based on my experience with this tool, and I’ll break down all its features.

Why am I writing this review?

We have used this tool for a year, and I want to share its benefits with you.

In this blog, we will cover the Semrush features, pros & cons, my experience review, pricing, and more for your reference.

Unlock the power of Semrush with a 14-days trial, absolutely free

What Is Semrush?

Semrush is an SEO and marketing tool, an all-in-one platform, and a SaaS product. It helps digital marketers and bloggers achieve their goals.

Semrush is an online visibility management and content marketing platform.

It is the top tool for content marketing and SEO tasks like keyword research, competitor analysis, backlink analytics, and more.

You can also use this tool for social media marketing.

Semrush Features

I will list the major features of Semrush and the features available under each major category.

Here are the key features of Semrush:

1. SEO
2. Advertising
3. Social Media
4. Content Marketing

These are the major features of Semrush.

Want to dig deeper? Let’s break down all the features one by one and their uses.

SEO Features In Semrush

Semrush offers comprehensive SEO tools that help you boost your website’s visibility in search results.

Semrush Competitive Research

Semrush’s competitive research includes a domain overview, traffic analytics, organic research, keyword gap, and backlink analysis.

For example, it helps analyze your competitors, shows organic and paid traffic analytics on your website, and more.

You can identify your keyword gap with your top five competitors.

These are the features available in competitive research.

Here is the full Guide to Semrush Competitive Research.

Then, it has a Semrush traffic analytics feature, which helps to identify your competitors; with that data, you can strategize your SEO effectively.

Semrush Keyword Research

In Semrush’s keyword research, you can see the keyword overview, the Keyword Magic Tool, the Keyword strategy builder, position tracking, and organic traffic insights.

There is a special and needed feature in Keyword Strategy Builder, which is keyword clustering.

Check the link below to learn how to cluster keywords with Semrush.

For example, Semrush provides more keywords, showing intent, search volume, CPC, competitive density, and keyword density for each keyword.

This helps us identify and insert the right keywords in our blog and use clustering to improve your ranking with Semrush.

This feature in Semrush greatly aids your SEO growth.

Here is the full guide for keyword research with Semrush using the keyword magic tool.

Semrush Link Building

In Semrush’s link building, you can find backlink audit, link building tools, backlink analytics, and bulk analysis in this tool.

For example, you can monitor your domain’s backlinks.

You can identify every link coming in and out.

Analyze your competitors’ backlinks and track them for your backlink strategies.

The best thing I like in this section is the backlink audit.

Analyzing your site with Semrush and Google Disavow Tool can help you identify and remove toxic backlinks.

Note: You can add only five competitors to track and analyze in Semrush.

Feature Of The Semrush Backlink Audit Tool

In the below image, there is a list of features in the backlink audit tool.

I hope this clarifies this feature.

Next up…

Semrush On Page & Tech SEO

You can perform a site audit, manage listings, and create an SEO content template in Semrush.

Additionally, you can use an on-page SEO checker and a long file analyzer.

For example, listing management helps rank your map visibility higher and will be useful for your local business.

The SEO content template helps you brief the template to write SEO-friendly content.

The on-page SEO checker reviews your report by analyzing competitors and providing ideas to optimize your website.

Stay away ahead of your competitors.

Please use Semrush’s power; it will help your online business, mainly for SEO.

Semrush Site Audit

Semrush Site Audit identifies technical issues on your website that harm your SEO(Search Engine Optimization).

It not only identifies issues but also guides you on how to fix them.

With this feature, you can significantly improve your SEO performance and maintain good SEO health.

Here are details about the Semrush Site Audit tool, including its features, how to use it, and more.

Semrush Position Tracking

Well, tracking our keywords is essential for everyone.

So, we can easily track our keywords with the help of the Semrush Position Tracking feature.

First, you need to set up a project to track.

Note: Based on plans, you can only add the keywords with limitations.

You can see the keywords you’re ranking for and know their ups and downs on different days.

Semrush provides a user-friendly feature that is very easy to understand and use.

I’m also tracking my keywords in Semrush, which is very helpful to track.

If you want to know more,

Here is a detailed guide for Semrush Position Tracking.

Content Marketing Toolkit

Lift your content marketing with Semrush’s tools. Here are the quick details about each tool.

1. Topic Research Tool In Semrush:

Before writing your blog, you will first research your topic, right?

Semrush simplifies this with an amazing tool called topic research.

This helps you find what people are searching for, related topics, and subtopics. It also aids in writing relevant content that resonates with readers.

I have used this topic research for my blogs, and it has been really helpful, you know!

Use it wisely for your research.

2. SEO Writing Assistant In Semrush:

The SEO writing assistant helps content creators to write SEO-friendly content and increase their productivity.

What Are The Features Of SEO Writing Assistant?

Let’s break down the features,

1. Real-time SEO suggestions
2. Readability Score
3. Originality verification
4. Link Management

These are the key features.

How SEO Writing Assistant Works?

SEO writing assistant is very user-friendly; you want to install it.

Then start writing or copy and paste the already written content into it.

It will display current suggestions on the right side and optimize your content for the displayed SEO Score.

I hope these simple steps help you understand how it works.

Now, let’s discuss the pricing and plans of Semrush.

Real-Life Case Study Using Semrush

In this section, I will share a real-life experience in Semrush that helped one of our client’s websites increase its traffic.

One of our client have a blogging website, and their blogs are related to Tech.

Their website traffic started to decrease in January 2024. We were so confused about this issue that we used Semrush to identify the problem on the website.

First, we conducted a site audit. Things were okay during the audit, but there was a small issue.

We know that’s not the cause of the decrease in traffic.

We did everything possible to identify the issue. Last, we conducted a backlink audit; Semrush and other tools also have this feature.

During the audit, we found around 4081 toxic domains linked to our client’s website 😬. So, we decided to remove it, and for that, we used Semrush and Google Disavow tools.

We covered the detailed guide in the Semrush Tutorial; find it under the Semrush link-building topic, as shown in the image below.

You can see in the image below that we disavow 4081 toxic domains from our client site.

After disavowing the toxic backlinks, the website will take time to recover from this damage; it will not be okay overnight.

Yeah, toxic backlinks are one factor that will decrease traffic and rankings. We believe this is bad for our website and will cause some issues.

However, few of them say it will cause any damage to the website’s traffic and rankings.

But in our case, it is one of the major causes of the decrease in traffic.

What’s your opinion on toxic backlinks?

Semrush Pricing & Plans

Now let’s look at the tool’s monthly and annual plans & prices.

So, the first picture shows monthly plans and prices.

They divide the plan into Pro, Guru, and Business. You can choose the plan that best suits your comfort and needs.

The next image shows the yearly plans and prices.

So, the annual plan also has separate categories, just like the monthly plans.

If you would like to reduce the cost of your Semrush premium plan, use the Semrush Coupon to get a discount on your account.

Here are the features listed according to the plan:

Semrush Pro Plan:

The Pro plan is for newbies and small teams, offering:

• 5 projects
• 500 keywords to track
• 10,000 results per report

Pro plan features include SEO, PPC, and research tools like Competitor analysis, keyword research, website audit, backlink analysis, advertising tools, and more.

Semrush Guru Plan:

The Guru plan is for agencies and mid-sized businesses, offering:

• 15 projects
• 1,500 keywords to track
• 30,000 results per report

This plan includes all Pro plan features.

Guru plan features Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, and more.

Semrush Business Plan

The Business plan is for large agencies and enterprises, offering:

• 40 projects
• 5,000 keywords to track
• 50,000 results per report

This plan includes all Guru plan features.

Business plan features: Share of Voice, extended limits, API access, PLA analytics, free migration from third-party tools, and more.

Feature Comparison Of Semrush Vs Ahrefs

I have listed down the feature comparison of Semrush and Ahrefs in the table below:

Features	Semrush	Ahrefs
Free version	✅	✅
Free trial	7-days	❌
Starting price/month	$129.95/month	$99/month
Keyword Research	✅	✅
Rank Tracking	✅	✅
Competitor SEO analysis	✅	✅
Content marketing	✅	✅
Site audit	✅	✅
Market analysis	✅	✅
Link building	✅	✅
Social media management	✅	✅
Listing management	✅	❌

Pricing Comparison Of Semrush and Ahrefs

Here is the cost comparison of Semrush, and Ahrefs.

Plans	Semrush	Ahrefs
Starter	$129 per month	$99 per month
Intermediate	$249 per month	$199 per month
Premium	$499 per month	$399 per month
Enterprise	Custom pricing	$999 per month
Free trial	Yes(with limitations)	$7 (7-day trial)

Compared to these tools, Semrush is more affordable than Ahrefs.

Regarding features, Semrush and Ahrefs are good choices, but Ahrefs is more expensive.

I recommend you try Semrush.

The Bottom Line: My Semrush Review

It is one of the best tools for business and SEO. However, it was hard to use when I first used it.

However, after a few days, it became straightforward and truly a valuable tool.

It offers great value for money, though it is somewhat expensive.

Compared to Ahrefs, it is more affordable for starters and business enterprises.

This tool offers a wide range of keywords, which is very helpful for choosing the right keywords for my blogs. I’m delighted with its use.

Semrush FAQs

Conclusion

In conclusion, it is the best tool for small to large enterprises, offering valuable features for the money.

I strongly recommend this tool to those who have not started using it.

Now, the question is for you:

Are you using Semrush? If so, share your experience with Semrush.

Have you tried Semrush?

If not, try it and share your thoughts in the comment box.