Keyword Research is crucial in SEO, you all know that right?
Before start writing a blog, the first thing we do is keyword research.
To do your keyword effectively there is a feature in Semrush.
It’s Semrush Keyword Magic Tool, which helps to find a wide range of keywords with different intent, and it will help to improve your SEO strategy.
How To Do Keyword Research in Semrush Keyword Magic Tool?
Let’s come straight to the point, I don’t like to waste time, you either.
In the Semrush dashboard, under the SEO feature, there will be a feature named keyword magic tool.
Click it and enter your Seed keyword(Main Keyword) in the box.
For example, I typed ‘Semrush Review‘, this is my seed keyword.
If you want to change the country, you have the option itself.
Now, click search to discover the keywords.
You will get a vast amount of keywords in a single search.
Look, it provides me with 254 keywords, with an average KD of 69%.
I suggest you use Broad Match or Exact Match of your keyword.
Because it is easy to identify the right keyword for your SEO.
Then, you want to identify the user intent. For that, there is an option known as Questions.
Here, you can see the longtail questions, that people searching for and by answering these questions you have a chance to rank.
Note: If you solve the people’s problem, no one will beat you. And Google will understand, that you’re solving people’s issues and you will become trustworthy.
You can see the intent, volume, keyword difficulty(KD) CPC of each keyword.
With this, you can select the keyword according to your SEO strategy
Right!
Now, come to the keyword overview.
By clicking a keyword, you will enter into the Keyword Overview page.
Same as before, here you can see volume by country, KD, intent, and CPC, additionally you can see the trend, competitive density, and clusters.
Also, it shows your top 100 competitors.
These are the ways, you can select the right keyword for your blog.
Oh, wait!
Do you know, how to do keyword clustering with Semrush?
Ok listen, Semrush has the feature of clustering the keyword automatically.
In the keyword overview, on the right side, you will see keyword clusters.
Click View All Clusters to see your clusters in the keyword manager.
It will take a few minutes to cluster your keyword.
Now, you get the keyword clusters.
It gives me 14 pages, a Total volume: of 28,510 with an average KD of 43.55%
Inside the pages, you will see a keywords list with intent, KD, and along with volume, that you want to include in your blog.
Why keyword clustering is important?
Because it will focus on four intents(commercial, informational, transactional, and navigational)
Adding more relevant keywords naturally in the blog will help you to rank your blog and everything will be on one blog and it will increase your blog traffic.
Conclusion
I covered everything to do keyword research using Semrush with the help of the Keyword Magic tool and I share bonus tips to do keyword clustering with Semrush.
Before writing a blog, the first thing you want to do is keyword research.
To do keyword research, there are SEO tools to help you, so I used here Semrush tool, which is very effective in keyword research.
I suggest you to try Semrush for your keyword strategy.
Ask your doubts in the comment below.
