Semrush Domain Overview: Step-By-Step Guide

In this guide, you will learn how to use the Semrush Domain Overview feature to analyze your competitors and your website’s visibility.

I’m not wasting your precious time, let’s get into it.

What Does Semrush Domain Overview Offer?

Here are the things, that it will analyze from your competitor Domain.

1. Organic traffic
2. Paid traffic
3. Backlink analysis
4. Organic Keywords & Intent
5. Advertising keywords
6. Competitive research report
7. Growth report and more

These are the main things, you can see in the domain overview.

Dig deeper to know more about it.

How to Use Semrush Domain Overview?

Here is the process to use this feature of Semrush.

First login or create a Semrush account.

After login, you will see an option, domain overview in a dashboard, click it to enter your domain, subdomain, or URL.

Now enter your domain or your competitor’s domain to analyze.

For example, I’m inserting my domain(comtechies.com)

Also, you have the option to select the country.

The analysis is done.

Here is the overview of a domain.

It will show the authority score, organic search traffic, paid search traffic, and no.of backlinks at the top.

Also, it shows the organic traffic chart view based on 1-month, 6-month, 1-year, or all-time options available for you to check the traffic.

One of the biggest advantages is, that by using this feature you can spy on your competitor’s domain and see which keyword is ranking better for your competitor.

Here, you can see that, position organic keywords by ranking which helps you to track and improve the ranking blog by updating with more details.

Then, also it will show the keyword by intent, and if you want to see the keywords list in detail, click on the view details,

and will see each keyword’s SERP position, intent, traffic, volume, and KD%, and will provide you with a blog link.

Through this, you can analyze your competitor’s strengths and weaknesses. Use it wisely.

Now, let’s jump to the next feature.

How to Identify Keyword Gap In Semrush?

Let’s look at how to identify the keyword gaps using Semrush by comparing your competitors.

In the dashboard, you will see the feature, keyword Gap. Click it.

Now, first, enter your domain, then add your top four competitors to the list.

There will be three options to identify the keyword Gap.

If you want to identify organic keywords, paid keywords, or PLC keywords, there will option and choose it based on your needs.

After entering the competitor domain, click the compare option.

Then, at the top you can see organic, paid, and PLC keywords separately.

In the picture, you can see the circle based on keywords, the big circle shows, that it has more keywords than other competitors.

It also shows the number of keywords you used and your competitor used.

Now, scroll down.

Here is the list of keywords, it will show you how many keywords you used and how many keywords your competitors used the same keywords.

Also, it shows the keyword gaps between you and your competitors.

At the top, you can see the missing, weak, strong, untapped, unique, and shared keywords by clicking on them.

Then, it will provide the overall volume, KD%, and CPC.

See, it will be useful for your SEO strategy, which I using for my SEO for a year with this tool.

And it never failed me.

Conclusion

In this guide, you learned about, how to use the Semrush Domain Overview to analyze competitors and the visibility of your website.

I hope you have a clear understanding of the importance of domain overview and competitor analysis.

If you have any doubts, don’t hesitate to ask in the comment, I’m glad to clear the doubts.

Now tell me…

Which tool are you currently using for domain overview?