Semrush Competitive Research: Complete Guide

Is competitor analysis really important for SEO?

Yes, it is Important.

By analyzing your competitors, you can see what they are doing well and what they are not. It helps your SEO to stay ahead of your competitors.

You can also see the most used keywords and which keywords are ranking well for your competitors.

Trust me, competitor analysis is really going to improve and keep you ahead of your competitors.

Semrush Competitive Research is the perfect and effective tool to conduct a competitor analysis. Marketing experts highly recommend this tool, and I’m also using this tool to spy on my competitors.

Competitor analysis in SEO will help to learn from others, and it will give ideas or strategies to improve your SEO.

Which helps me to improve my SEO strategy and align it.

How To Do Competitor Analysis In Semrush?

Semrush is the best tool in today’s Digital Marketing world. This tool helps in different ways, one of which is competitor analysis.

Let’s look at how to do a competitor analysis or research with Semrush features.

1. Semrush Domain Overview:

Semrush Domain Overview is the first step in doing competitor analysis.

For instance, I typed my website name for an analysis(comtechies.com).

Here, you can see the competitors, authority score, organic search traffic, backlinks, and organic and paid traffic with a graph view.

Not only this, scroll down to see more.

You can see the top organic keywords of your competitor and keywords by intent.

These are the things you can understand from your competitors. This helps to select the perfect keyword and also know which keyword is ranking better.

2. Semrush Traffic Analytics:

This feature will show you where your competitor’s traffic is coming from. You can compare up to five competitors.

Here, you can see the visits, unique visitors, pages/visits, average visit duration, and bounce rate.

With this analysis, you can see the traffic channels like direct, referral, organic search, paid search, organic social, paid social, Email, and display ads.

Additionally, it will show you the country of your competitor getting traffic.

This analysis shows you the new channel and from where you can get new traffic, which helps to promote on different platforms to get more traffic.

3. Semrush Organic Research:

This is one of the best features to know about your competitor’s organic traffic and rankings.

Just enter your competitor’s domain.

Boom, now you can see their top keywords, keywords by intent, traffic, etc. This page will give you an overview of your competitor’s organic ranking of keywords, pages, and traffic.

Guess what?

You can see their keyword rankings in SERPs. This helps to identify the right keyword and the gap between the keywords.

This helps you develop a good SEO strategy.

Additionally, it will show you their traffic cost.

And, you can see the ranking positions and differ by time of your competitor.

I repeat, competitor analysis is very crucial in your SEO journey. It will really help to improve your SEO strategy.

4. Sermush Keyword Gap Analysis:

Is identifying keyword gaps important to our SEO strategy?

Definitely, it will help you to identify the keyword that you’re missing in your blog, but your competitor is using it.

To identify the keyword gap, the Semrush keyword Gap feature will help you to compare your competitors with you.

You can compare four competitors at a time with your domain.

It will show you, how keywords you are using and how many keywords your competitor is using. Also, you can pick a missing keyword from your competitor. Quite interesting, right?

You can see this in the below image.

You can see top opportunities for keywords, keyword overlap, and all keywords in detail(see KD, intent, volume, CPC)

It’s the best feature, and you can adjust your keyword and improve your keyword strategy more effectively in your niche.

Competitor Research Feature Comparison: Semrush, Ahrefs, and Moz

These are the competitor analysis feature comparison of three tools, that I have noticed in these tools.

Conclusion

Now you understand that competitor analysis is very important in SEO. It will help to improve your SEO strategy.

Semrush provides the best features and insights of your competitors with its features and data.

It also offers a 14-day free trial to learn about Semrush, before purchasing it.

I’m using Semrush to spy on my competitors!

What tool are you using to spy on your competitors?

Let’s discuss this in the comment!