Semrush Competitive Research: Complete Guide

Is competitor analysis important for SEO?

Yes, it is Important.

Analyzing your competitors’ activities can help you see what they are doing well and what they are not. This can also help your SEO stay ahead of your competitors.

You can also see the most used keywords ranking well for your competitors.

Trust me, competitor analysis will improve and keep you ahead of competitors.

Semrush Competitive Research is the perfect and effective tool for conducting competitor analysis. Marketing experts highly recommend it, and I also use it to spy on my competitors.

Competitor analysis in SEO can help you learn from others and provide ideas or strategies for improving your SEO.

Which helps me improve and align my SEO strategy.

How To Do Competitor Analysis In Semrush?

Semrush is the best tool in today’s Digital Marketing world. This tool helps in different ways, one of which is competitor analysis.

Let’s look at how to do a competitor analysis or research with Semrush features.

1. Semrush Domain Overview:

Semrush Domain Overview is the first step in doing competitor analysis.

For instance, I typed my website name for an analysis(comtechies.com).

Here, you can see the competitors, authority score, organic search traffic, backlinks, and organic and paid traffic with a graph view.

Not only this, scroll down to see more.

You can see the top organic keywords of your competitor and keywords by intent.

You can understand these things from your competitors. This helps you select the perfect keyword and know which one is ranking better.

2. Semrush Traffic Analytics:

This feature will show you where your competitor’s traffic is coming from. You can compare up to five competitors.

Here, you can see the visits, unique visitors, pages/visits, average visit duration, and bounce rate.

With this analysis, you can see traffic channels such as direct, referral, organic search, paid search, organic social, paid social, Email, and display ads.

Additionally, it will show you the country where your competitor is getting traffic.

This analysis shows you the new channel and from where you can get new traffic, which helps you promote on different platforms to increase traffic.

3. Semrush Organic Research:

This is one of the best features to know about your competitor’s organic traffic and rankings.

Just enter your competitor’s domain.

Boom, now you can see their top keywords, keywords by intent, traffic, etc. This page will give you an overview of your competitor’s organic keywords, pages, and traffic ranking.

Guess what?

You can see their keyword rankings in SERPs. This helps to identify the right keyword and the gap between the keywords.

This helps you develop a good SEO strategy.

Additionally, it will show you their traffic cost.

You can also see the ranking positions and differences by time of your competitor.

I repeat, competitor analysis is very crucial in your SEO journey. It will help to improve your SEO strategy.

4. Sermush Keyword Gap Analysis:

Is identifying keyword gaps important to our SEO strategy?

Definitely, it will help you identify the keyword that your blog is missing but that your competitor is using.

The Semrush keyword gap feature helps you compare your competitors to identify the keyword gap.

You can compare four competitors at a time with your domain.

It will show you how keywords you are using and how many keywords your competitor uses. Also, you can pick a missing keyword from your competitor. Quite interesting, right?

You can see this in the below image.

You can see top opportunities for keywords, keyword overlap, and all keywords in detail(see KD, intent, volume, CPC)

It’s the best feature, and you can adjust your keyword and improve your keyword strategy more effectively in your niche.

Competitor Research Feature Comparison: Semrush, Ahrefs, and Moz

These are the competitor analysis feature comparison of three tools that I have noticed in these tools.

Conclusion

Now you understand that competitor analysis is very important in SEO. It will help to improve your SEO strategy.

Semrush provides your competitors’ best features and insights with its features and data.

Semrush offers a 14-day free trial and a Semrush Coupon for discounts. These will help you to get Semrush at a low price.

I’m using Semrush to spy on my competitors!

What tool are you using to spy on your competitors?

Let’s discuss this in the comment!