You hear the word authority score if you’re an SEO expert or a digital marketer, right?
Yes, It’s a metric used to understand the quality of a website’s authority and trustworthiness. So we can calculate it using SEO tools.
In this blog, you will learn how to read Semrush authority score, find its importance, and improve your authority score with a simple guide.
Let’s dig deeper to find the authority score and explain why it matters for SEO.
What is Semrush Authority Score?
Semrush Authority Score is a metric used to measure a website’s overall quality. It tells you how trustworthy and relevant your site is in your niche online.
This score ranges from 0 to 100. A high authority score means your website is authoritative and highly strong in your niche and search engine rankings.
This shows how strong your website is for SEO purposes!
How to Read Semrush Authority Score?
Here are the Sermush authority scores, ranging from 0 to 100. Let’s easily understand the different scores.
- Low Authority(0-20): This may be a new website or lacks quality backlinks.
- Average Authority(21-40): It has few backlinks, low website authority, niche relevance, and lacks SEO signals.
- Good Authority(41-60): With average organic traffic, it has good backlinks and reputation.
- High Authority(61-80): These websites are good in traffic, have backlinks, have strong content, and are trustworthy.
- Very High Authority(81-100): These websites are the best in the industry with quality backlinks, solid content, brand, high organic traffic, and popularity in the specific niche.
These are the meanings of the authority scores shown in Semrush and other tools.
How is the Semrush Authority Score Calculated?
Semrush calculates your website’s authority score using several factors and various signals to give an accurate score and show its strength.
Here are some factors that Semrush used to calculate.
- Organic Traffic – Measures organic traffic of a website
- Link Power – Measure the quality and quantity of backlinks
- Natural or unnatural profile(Spammy)
The score in Semrush is calculated using a website with quality and quantity of backlinks, relevant content, natural profile, and website traffic.
Also, look into the Semrush official document about the Semrush Authority Score.
How to Find Authority Score in Semrush?
Follow the simple steps to find the authority score in Semrush.
Step 1: Log in to your Semrush account; if you don’t have an account, sign in to Semrush.
Step 2: Click on Semrush Domain Overview
Step 3: Enter the website URL and click search
Step 4: You will see the authority score at the top of the result.
Also, you can view it in the Semrush Backlink Analytics.
For that,
1. Go to Backlink Analytics.
2. Enter the website URL and click the Analyze button.
3. You can see the authority score in the overview section at the top.
These are the ways you can find your website authority score with the help of Semrush.
Why Is the Authority Score Important?
An authority score is important because it will help you know how your website fits your niche.
Let’s look at the three importance of authority scores!
1. Check Backlink Quality:
One of the major things you want to do is check or audit your website backlinks. Links from authoritative and reputable domains are good for your SEO.
If you’re getting bad(toxic) backlinks, then you should remove them from your site.
To remove it from your site, use the Semrush Backlink Audit tool.
Here, you can check the bad links, which link to your website with a score of 0- 100.
In Semrush, you can view the toxic link by score. The scores are
- 0-44 are non-toxic
- 45-59 potentially toxic
- 60-100 toxic
Remove the backlinks; the score ranges from 45 to 100, which affects your website and authority score.
Remove yourself with the help of the Semrush Backlink Audit tool and disavow using Google Disavow tool.
2. Analyze Competitor Performance
You can compare the competitor’s authority score with your site. You can view it in the Sermush backlink analytics tool.
You can analyze your competitors’ backlinks to understand them better and get quality backlinks for your site as well.
So, utilize it wisely for your SEO.
3. Find SEO Opportunities:
For example, your authority score is low, and you want to increase your score to maintain your website well.
So, you need to create high-quality content, earn quality backlinks from reputable sites, use link-building strategies, and try to improve your overall SEO (On-Page, Off-page, and Technical SEO).
If you want to identify quality links, the Semrush Link Building Tool can make your job easier and save you time.
This is why the authority score is important and helps your SEO!
How to Improve the Website Authority Score?
Here are the ways to improve the authority score(Domain Rating) on your website
- Get High-Quality Backlinks from a reputable website
- Write quality content
- Write a niche relevant content
- Improve link-building strategy.
Write high-quality and shareable content in your niche to get backlinks from a reputable website that is relevant to your content.
Increase your organic traffic with the high-volume keyword.
To identify the right keyword, use the Semrush Keyword Magic Tool to find a keyword relevant to your niche.
This will help you bring organic traffic if you write quality content and increase your authority score.
If your authority score is increasing or is good, then you’re doing your SEO correctly.
These are a few ways to improve your website’s authority score and your domain’s trust, credibility, and authority.
Authority Score vs. Domain Rating
Authority score(AS) and Domain Rating(DR) are the same but calculated differently.
Authority score is used in Semrush, and Domain Rating is used in Ahrefs or other SEO tools. Let’s find the difference and how they calculate the score.
Semrush:
Semrush calculates based on backlink quality and quantity, organic traffic, and spammy factors. It will measure the overall SEO strength.
It provides metrics to understand how authoritative your domain is in your niche and how solid the domain is performing in search rankings.
Ahrefs:
Ahrefs calculates the metrics based on the overall quality and quantity of backlinks on your site.
Ahrefs will check the quality of the referring domain and the number of backlinks linked to your site, and the score will be based on how strongly the domains link to your website.
You can see in both images above that the Semrush Authority score is 20, and the Ahrefs Domain Rating is 26.
Now, you know the difference between both. If you are still unclear, drop the doubt in a comment, and we will clear it.
Conclusion
In this blog, I have covered the full details of authority score and the difference between authority score and domain rating.
Take any one of the tools to track your website score to improve your site’s SEO, and you will understand how to read the Semrush authority score.
Also, here is a Semrush free trial. Get a Semrush coupon to reduce your cost and purchase it at exclusive discounts.
I hope you are clear on this topic.
If you have any doubts regarding this topic, drop a doubt in the comment section.
We will be able to clarify your doubts easily. Also, if you want to learn about a specific topic, please comment in the box.
So, we can publish an easy guide on that!
