How To Do Keyword Research in Semrush?

Do keyword research in a simple way using the Semrush keyword research process.

This is the tool that I’m using for my entire keyword research for my blogs to identify the right keyword.

Let’s jump straight into how to do keyword research using Semrush.

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What Is Keyword Research?

Keywords are words or phrases that people type into search engines when they are looking for information, product reviews, or other things.

It’s important to figure out which words people are using in their searches, as these are your keywords.

In keyword research, you can identify the following:

1. Search intent
2. keyword volumes
3. Keyword difficulty and more

For this, let’s use the Semrush tool for keyword research.

Please stick with me.

Keyword Research Features In Semrush

I’ve listed the keyword research features in Semrush for quick reference:

1. Keyword Magic Tool
2. Keyword Overview
3. Keyword Manager
4. Keyword Gap

Let’s explore these features to learn more about them.

I am digging deeper.

Steps To Do Keyword Research in Semrush?

I’m going to explain how to do effective keyword research with my own experience with Semrush. You can log in for a free trial and try to follow the steps as well.

#1. Keyword Magic Tool In Semrush

On the left side, click on the Keyword Magic tool to input your keyword.

For instance, I typed Semrush review in the search bar.

And, it gives me a list of keywords related to the entered keyword. As shown in the below image.

It gives me 86 keywords for my keyword.

It shows you the keyword intent, volume, Keyword difficulty (KD), and CPC to understand, what people are most looking for.

Also, you have options to see, phrase match, exact match, and related keywords.

This option makes it even easier to identify the right keyword.

Use this Semrush keyword magic tool to identify the hidden keywords for your SEO strategy.

Do you want to know, if Semrush is the perfect SEO tool for you?

Then click on the below link to learn more about Semrush.

Let’s jump to the next step…

#2. Keyword Overview In Semrush

To get an overview of your chosen keyword, simply click on the keyword that you want to know.

This will display details like volume, global volume, intent, keyword difficulty (KD), trend, CPC, and competitive density, as shown in the image below.

This information is crucial for understanding the value and competitive level of the keyword.

Moreover, there’s a new feature that automatically groups similar keywords.

To access this, click on ‘view all clusters’.

This will present a list of clustered keywords, which is essential for staying ahead of competitors and potentially achieving better rankings on the SERP.

As you can see in the image below, this feature provided me with seven high-potential keywords related to my main keyword.

Using these keyword clusters is a highly effective strategy for ranking on SERPs.

The keyword overview also shows you the top 100 blogs in SERP for your targeted keyword.

This will help you to analyze your competitor’s SEO strategies.

Next up is…

#3. Keyword Manager In Semrush

In this keyword manager tool, you have the option to group keywords, a process known as clustering.

Here’s how to do it:

First, pick your primary keyword. Then, select five related keywords that complement the main one you’ve chosen.

For instance, in my case, ‘video SEO’ is my main keyword.

1. Video SEO
2. What is Video SEO?
3. Video SEO Tools
4. Video SEO Statistics
5. How to optimize video SEO For YouTube

Based on this, I’ve selected four other related keywords to create a balanced group.

Make sure to choose your keywords wisely.

In the image provided, you’ll notice that this approach resulted in 32 clusters comprising 636 keywords, including three with high-ranking potential.

It’s important to carefully select your keywords and strategically use them in your blogs.

Additionally, the tool offers a feature that shows a map for adding sub-topics under each main topic.

This can significantly improve your chances of ranking well.

Here is the full guide for, how to do keyword clustering with Semrush.

I hope you find this method helpful for your blog.

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Conclusion

In conclusion, starting your blog with keyword research is a smart approach to creating SEO-friendly content.

Semrush stands out as an excellent tool for conducting thorough and effective keyword research. Without this step, your content may not be well-aligned, and its chances of ranking high could be significantly reduced.

I recommend using Semrush for your keyword planning needs.

Are you already using Semrush for your keyword research?

If so, I would love to hear about your experiences with the tool.

Now, I’m curious to know: what tool do you use for your keyword research?

Share your preferences and experiences!