Does Google Rank AI Content? – Solved

Does Google rank AI content or not?

Let’s find out!

Everybody uses AI-generated content because it is speedy and scalable and reduces a huge amount of time.

With AI, you can create articles, product descriptions, and more related to marketing, copywriting, and business.

When it comes to SEO, e-commerce, or social media, it saves time and resources.

In this blog, let’s learn if Google ranks AI content and more about it. At the end of this guide, you will get the answer to the topic.

This blog contains my personal experience as well!

Dig Deeper!

What is AI-generated content?

AI-generated content, such as text, images, videos, or other types of content, is created by artificial intelligence(AI).

AI tools can create content similar to human-created content using machine learning algorithms and natural language processing(NLP).

These AI tools collect huge amounts of data, learn patterns, and generate content using the given prompts.

This is how AI tools generate the content!

ChatGPT, Jasper, and BrandWell.ai(formally content at scale) are examples of AI-generated content tools.

Google’s Opinion on AI-Generated Content

Is Google against AI-generated content?

Just look at the below image that Google answered for this question👇

According to Google Search Journal, in April 2022, the Google advocate, John Muller, said that AI tools-generated content is considered spam and is against Google’s webmaster guidelines.

He highlighted that automatically generated content which could lead to manual penalties.

Now, come to 2023!

Based on the positional report, Google revised its guidelines. Google states that AI-generated content is not against their policy.

But, if anyone tries to manipulate the rankings with AI content, it will violate the guidelines. Instead, AI-generated content with original and informational content is acceptable.

Now, let’s see the insights about Google’s Search Central blog and John Muller!

Google Search Central concludes that AI-generated content with information that shows expertise, is helpful, original, and prioritizes giving value to readers is acceptable.

John Muller said low-quality content is very hard to rank in search results (Source: Tech Times)

Let’s dig deeper for in-depth information!

How Google Identifies the AI Content?

Google has a few techniques to identify whether the content is AI-generated or human.

Techniques and Algorithms Google Uses:

Let’s look into the techniques and algorithms and learn how they work.

1. Natural Language Processing (NLP)

One of the techniques is Natural Language Processing (NLP).

Google has its language model, right? Yes, models like BERT are trained to understand the context.

So, NLP helps Google to read whether your content is human and looks for flow, relevancy, and natural content.

But if your content lacks human touch and logical context, NLP will label it unnatural!

Next is…

2. Clarify with Machine Learning:

You are confused; how does Google know the content pattern is AI?

Here is how.

With more data, Google has trained this clarifier to recognize the pattern of AI-written content with templates.

If you lack human writing, creativity, wording, and much more, it can identify text that is not human-written and mark it as poor content.

3. Content Similarity Checks:

Google will check whether your content is original or rephrased. It really wants original content from you, and it will check whether your writing is similar to already-indexed content.

If it adds no new values, it will pick low-quality content and won’t rank in the SERPs.

It’s the same for the AI-generated content!

What are the NLP Signals Google Looks in Your Content?

Google used NLP(Natural Language Processing) signals to identify the content depth, quality, and whether it is natural content.

Let’s start with unnatural patterns of writing.

Did you ever notice that, AI content sometimes gives content as words that humans wouldn’t use on their content.

Words like robotic and more technical words.

Yeah, this will lack content smoothness, and it will be considered unnatural written content.

The next one is Repetitive Phrasing.

AI content has issues like repeating phrases and overusing them over and over.

Google said repetition doesn’t add any value to the reader. For example, words like ‘In conclusion’ may be found in every AI-generated piece of content.

The last one is the lack of in-depth content.

AI-generated content will provide good content, but it won’t provide in-depth topics or context.

If the content covers only the basic level and lacks detailed insights, Google doesn’t consider it worthy of ranking in SERPs.

Well-researched, valuable, and linked to authoritative content mostly rank on the SERPs to give readers helpful and genuine value.

How to use AI Content Without Hurting SEO?

You should follow the below four insights to avoid harming your SEO. Let’s see what they are.

1. Combine AI-generated with a human touch to get a quality output. With a human touch, you can add a personal tone, write content with flow, and fill the content with detailed insights.
2. Make sure your content serves originality and adds value. Provide unique insights that AI lacks and don’t copy and publish directly because sometimes the content is already on the web. So, also add your own insights, which will build trust and credibility.
3. Make sure the AI-given content and data are accurate and check them twice. Also, add your perspective on the topic, which will be a unique and personal touch.
4. When it comes to ranking factors, Google’s main focus is on E-E-A-T(experience, expertise, authoritativeness, and trustworthiness).

You want to follow these things when you’re using AI-generated content.

FAQs

Conclusion: Does Google Rank AI Content?

Of course, Google ranks AI content if it meets Google’s AI guidelines and policy. You must provide useful, helpful, and quality content for readers.

Then, you have the chance to rank for the AI content.

AI tools will be very helpful for content creation; just use them correctly and add a human touch for a personal touch and flow in every AI piece.

If the content is natural and feels good, then Google will rank your content.

What’s your opinion about AI content?

Just drop your opinion in the comment section.

Most importantly, if you have any doubt about this guide, let us know in the comments.

We are happy to help!