7 Best Semrush Alternatives 2026 (Updated & Tested)

SE Ranking is the closest Semrush Alternative for most people.

Ahrefs is best if backlinks matter most. Mangooles is the best budget pick for bloggers.

Semrush is still one of the most complete SEO toolkits. But it isn't budget-friendly.

Plans start from $139.95 per month for the SEO plan, and upto $549 per month for the advanced plan.

In April 2026, Adobe also completed its acquisition of Semrush and folded into Adobe's customer experience platform

So, if you want a budget-friendly tool, in this guide, I have listed the best Semrush alternatives of 2026.

Semrush Alternative at a Glance

Here is a quick comparison of the software listed in this guide.

Why People Look for Semrush Alternatives

These are the main reasons:

• Price: You have to pay extra; seats cost $45/month on SEO, $80/month on Pro+. and $100/month on Advanced plans.
• Feature gating: Content marketing tools, and historical data require Pro+, and API access requires Business.
• Tools: Semrush has dozens of tools. Many bloggers only need keyword research, rank tracking, and site audit.

How We Picked These Tools

Here are the things we looked into while picking up the tools.

1. SE Ranking

SE Ranking is an all-in-one SEO tool, and it's ideal for beginners and agencies.

This tool provides features such as a rank tracker, an on-page SEO checker, a website audit, a backlink checker, competitor analysis, and local marketing software.

It has all the tools that help to improve your website, and it is an affordable SEO tool.

SE Ranking Tools

Here are the SEO tools you will get in SE Ranking.

SE Ranking Pricing

Let's look into the pricing and plans of SE Ranking with features. The SE Ranking pricing starts at $129.

And in every plan, you will get a 14-day free trial.

Core Plan

This plan is ideal for marketing team professionals. This plan offers $129 per month, and the yearly plan costs $103.20 per month.

These are the features you will get in the core plan.

• 1 manager seat
• 5 projects
• 2k Keywords to track daily & 100 prompts to track daily
• 5 domains in GEO research
• You will get 25k AI credits and MCP access.
• Inside the tool, you will also get a rank tracker, unlimited keywords, competitor, backlink research, website & on-page audit, Data Studio, GA, and GSC integrations.

Growth Plan

This plan is best for automation and collaboration for multi-client SEO + GEO.

This plan offers $279 per month on a monthly plan, and $223.20 per month on an annual plan.

You will get all the features available in the Core plan.

Here are the extra features you will get on the Growth plan.

• You will get 3 manager seats
• Get 5k keywords to track daily &250 prompts to track daily
• You will get 100k API credits and MCP access.
• You will get the guest links for easy collaboration.
• Page change monitoring and dedicated customer support.

That's it. I hope you now clearly understand SE Ranking's features and pricing.

2. Ahrefs

Ahrefs is an SEO tool, best for its backlink features. Many SEO professionals choose it as the best for link analysis.

Ahrefs launched with backlink features, then one by one they launched keyword research, site explorer, site audit, and content explorer.

It's best for bloggers, digital marketers, and businesses who want to,

1. Improve their rankings in the Google.
2. Search keywords that people are searching for.
3. You can conduct a competitor analysis to understand your competitors' SEO strategies.
4. You can fix SEO issues with its site audit tool.

Both Ahrefs and Semrush are the best SEO tools, but they both have different strengths. Here is the comparison table for your clear understanding.

Ahrefs Pricing

Ahrefs pricing starts at $129 on a monthly basis and $108/month on an annual basis.

If you're a beginner, start with Ahrefs Lite to learn about keyword explorer and backlink analysis.

Also, its UI is beginner-friendly, making it perfectly suited for beginners. However, it is a bit expensive, so consider it before making a purchase.

3. Mangools

Mangools is a beginner-friendly SEO tool with a bundle of features designed for beginners, bloggers, businesses, and freelancers to help them grow their websites in search engines.

It provides five easy-to-use SEO tools, which are

1. KWFinder(Keyword Research)
2. SERPChecker
3. SERPWatcher (Rank Tracking)
4. LinkMiner (Backlink Analysis)
5. SiteProfiler (SEO Metrics and Insights)

These are the SEO tools you will get in Mangools. These are the features that offer a simple design and affordable pricing to compete with Semrush and other high-budget tools.

Mangools offers an SEO extension that you can add to Chrome, which analyzes website metrics.

Mangools Pricing

Mangools pricing starts at $30.5 per month. Now, let's take a closer look at the pricing, plans, and features of Mangools in detail.

4. Moz

Moz is a SEO tool, specifically designed to improve your website's visibility in Search Engine Result Pages(SERPs).

This provides tools for keyword research, domain analysis, backlink analysis, competitive research, and auditing local citations. You will get a 7-day free trial for all these tools

Actually, Moz is famous for its Domain Authority(DA) score. It's a metric used to calculate how much difficulty to rank on search engines.

Many beginners and small business owners trust it because of its ease of use. Also, Moz offers the Moz blog to help beginners and provides the Moz Academy, which offers a certificate program to learn about SEO.

Best Features of Moz

Let's look into the best features that Moz is known for.

1. Keyword Explorer - It's easy to use. You can find keyword volume, keyword difficulty, and CTR(click-through-rate).
2. Site Audit - It helps to identify the technical issues and provides beginner-friendly suggestions to fix them.
3. Link Explorer - You can view the links that link to your website, as well as those on competitor websites. You can also analyze text, domain authority, and spam score.
4. Rank Tracker - You can track your keywords to know the position in search engines.
5. MozBar(Free Chrome Extension) - You can view the domain authority(DA), page authority(PA), and link metrics directly in Google search results.
6. Moz Local - It's best for local businesses

Moz Pricing

Moz pricing starts at $79/month. Now, let's see all the plans and pricing with features.

Choose Moz if it fits your needs and budget.

5. Serpstat

Serpstat is an SEO tool that helps with the Search Engine optimization process, which will improve the website's visibility and ranking.

Serptat launches with only a keyword research tool, and it has one launch after another, launching other SEO tools that help freelancers, marketers, agencies, and even large companies.

SEO Tool of Serpstat

The following are the tools you will get in Serpstat.

1. Keyword Research(You will get keywords for SEO and PPC).
2. Monitor your website keywords with Rank Tracker.
3. Group keywords using keyword clustering.
4. Do competitor analysis for SEO and PPC strategy.
5. Identify and fix the technical issues on the website using the site audit tool.
6. Create articles with the help of AI content generation.
7. API and data solutions.

Serpstat Pricing

Let's look into the plans and pricing of Serpstat. Also, you will get to know the features of each plan.

Additionally, you can access a 7-day free trial.

Individual Features

It's for freelancers and beginners.

• 5 projects
• 100 searches for sites, keywords, and links per day
• 10,000 position checks
• 30,000 pages to audit
• 50,000 export rows
• Core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis.

Team Features

It's for agencies and growing teams.

• Unlimited projects
• 500 searches for sites, keywords, and links per day
• 50,000 position checks
• 150,000 pages to audit
• 250,000 export rows
• Extended features: Everything in Individual + API, Share Access, AI Tools, Batch Analysis, Scheduled Reports, Billing by Invoice, and more.

Agency Features

It's best for large agencies and businesses.

• Unlimited projects
• 5,000 searches for sites, keywords, and links per day
• 500,000 position checks per month
• 1,500,000 pages to audit per month
• 2,500,000 export rows per month
• Features: Everything in Team + White Label Reports, Data Engineer Consultation, Phone Support, and more.

6. SpyFu

SpyFu is an SEO and PPC competitor analysis tool that helps marketers improve their SEO and PPC campaigns.

It's especially used for digital marketers, advertisers and the bloggers.

1. It uses reverse engineering for competitors' strategies
2. You can improve both your SEO and PPC.
3. You can find backlinks for your related keywords.

Features of SpyFu

The following are the core features you will get in SpyFu.

1. SEO Research
2. PPC Research
3. Keyword Research
4. Competitor Analysis
5. Backlink Analysis
6. Ranking History
7. Google Ads Advisor
8. SERP Analysis
9. Advertiser History

SpyFu Pricing

Let's look into the pricing plans and features of SpyFu. The SpyFu pricing starts at $33 per month.

Note: I already listed the core features of SpyFu. But in the below table, I listed the additional features you will get in basic and professional plan.

7. Ubersuggest

Ubersuggest is an SEO and digital marketing tool created by Neil Patel. He is one of the top marketers.

Like other SEO tools, this will also help you improve your website traffic. Here are the best features you will get in Ubersuggest.

1. Keyword Research
2. Site Audit
3. Traffic Estimation
4. Backlink analytics
5. Rank tracking
6. Competitor analysis

Ubersuggest is easy to use and budget-friendly.

It is the most affordable among the SEO tools, so if you want a cheap SEO tool and a user-friendly UI, then it is best for your SEO efforts.

Note: Ubersuggest is offering life time deal. Claim it before it expires and it is the best option to get afforadable SEO tool for life long.

Ubersuggest Pricing

The Ubersuggest plan starts at $29/month.

Let's look into the pricing, plans, and lifetime deal of Ubersuggest. This table will help you understand the value of Ubersuggest at an affordable price.

Conclusion

I have listed 7 Semrush alternatives that are best suited for users of all-time SEO tools.

So, start with one of the SEO tools that fit your needs and budget.

What SEO tools are you using for your SEO efforts?

If you have any doubts or know any best SEO tools apart from this blog list, drop them in the comments!

Note: Semrush is offering 17% discount and Free Trial. You can find the discount on Semrush Coupon, which is trustable.