I know, you’re looking for the best SEO tools, rather than Semrush. Are there any better SEO tools than Semrush? Let’s find out.
Semrush is the top-tier tool trusted by SEO professionals worldwide. But it may not be perfect for everyone because of its price, the difficulty of learning, or other reasons.
In this guide, let’s look into the best Semrush alternatives of 2025, which may suit your needs.
What Features in Other Tools Make a Good Semrush Alternative?
There are many SEO tools in the market, but how do you know which one is the best alternative to Semrush?
Following are the criteria you want to look into!
| Features | Details |
|---|---|
| Keyword Research | It should help you find new keywords with enough search volume, keyword difficulty(KD), CPC, and low competition. |
| Backlink Data | You know that backlinks are still a ranking factor. A solid tool should provide insight into both your own and your competitors’ backlinks. |
| Site Audit Capabilities | The tool should identify technical SEO issues on your site and provide suggestions on how to fix them. |
| Organic Research | The tool should show the organic traffic, clicks and other things from your website |
| Ease of use | You shouldn’t need an SEO degree to figure out how to use the tool. A clean, user-friendly interface is a big plus. |
| Value for Money | The tool should give you enough features for the price. |
If a tool checks most of these features, it’s worth considering.
Best Semrush Alternatives in 2025
Here is the list of Semrush alternatives that you’re searching for.
- Ahrefs
- Moz
- Ubersuggest
- SE Ranking
- Serpstat
- SpyFu
- Mangools
Now, let’s look into each tool in a little detail.
1. Ahrefs
Ahrefs is an SEO tool, best for its backlinks features. Many SEO professionals choose it as the best for link analysis.
Ahrefs launched with backlinks features, then one by one they launched keyword research, site explorer, site audit, and content explorer.
It’s best for bloggers, digital marketers, and businesses who want to,
- Improve their rankings in the Google.
- Search keywords that people are searching for.
- You can conduct a competitor analysis to understand your competitors’ SEO strategies.
- You can fix SEO issues with its site audit tool.
Both Ahrefs and Semrush are the best SEO tools, but they both have different strengths. Here is the comparison table for your clear understanding.
Ahrefs Vs Semrush
| Aspect | Ahrefs | Semrush |
|---|---|---|
| It’s best for | Backlink analysis | All-in-one tool with strong SEO tools |
| Keyword Data base | Best for long-tail keywords | Have a bigger database with more filters |
| UI/UX | Beginner-friendly | Little complicated for new users |
| Backlink data | It will give more accurate and detailed backlinks | It’s good in Semrush, but not much compared to Ahrefs |
| Technical tools | It have good tools, but it’s basic | It has more advanced technical tools |
| PPC tool | Very basic and limited data | You will get more data compared to Ahrefs |
As I mentioned, both have different strengths, so choose the one that best suits your needs.
Ahrefs Pricing
Ahrefs pricing starts at $129 on a monthly basis and $108/month on an annual basis.
| Plan | Pricing/Month | Pricing/Year | Features |
|---|---|---|---|
| Lite | $129 | $1,2890 | – 5 Projects – 6 months of historical data – 250 tracked keywords – 100,000 crawl credits – 500 credits per user – 1 user included – Add 2 more users at $40/mo each |
| Standard | $249 | $2,490 | – 20 Projects – 2 years of historical data – 2,000 tracked keywords – 500,000 crawl credits – Unlimited credits per user – 1 user included – Add 5 more users at $60/mo each |
| Advanced | $449 | $4,490 | – 50 Projects – 5 years of historical data – 5,000 tracked keywords – 1, 500,000 crawl credits – Unlimited credits per user – 1 user included – Add 10 more users at $80/mo each |
If you’re a beginner, start with Ahrefs Lite to know about keyword explorer and backlink analysis.
Also, its UI is beginner-friendly, making it perfectly suited for beginners. However, it is a bit expensive, so consider it before making a purchase.
2. Moz
Moz is a SEO tool, specifically designed to improve your website’s visibility in Search Engine Result Pages(SERPs).
This provides tools for keyword research, domain analysis, backlink analysis, competitive research, and auditing local citations. You will get a 7-day free trial for all these tools
Actually, Moz is famous for its Domain Authority(DA) score. It’s a metric used to calculate how much difficulty to rank on search engines.
Many beginners and small business owners trust it because of its ease of use. Also, Moz offers the Moz blog to help beginners and provides the Moz Academy, which offers a certificate program to learn about SEO.
Best Features of Moz
Let’s look into the best features that Moz is known for.
- Keyword Explorer – It’s easy to use. You can find keyword volume, keyword difficulty, and CTR(click-through-rate).
- Site Audit – It helps to identify the technical issues and provides beginner-friendly suggestions to fix them.
- Link Explorer – You can view the links that link to your website, as well as those on competitor websites. You can also analyze text, domain authority, and spam score.
- Rank Tracker – You can track your keywords to know the position in search engines.
- MozBar(Free Chrome Extension) – You can view the domain authority(DA), page authority(PA), and link metrics directly in Google search results.
- Moz Local – It’s best for local businesses
Moz Pricing
Moz pricing starts at $39/month. Now, let’s see all the plans and pricing with features.
| Plan | Price/month | Price/year | Features |
|---|---|---|---|
| Starter | $39 | $470 | – 1 user included – 1 tracked site – 50 tracked keywords per month – 20K pages crawled per month – Moz AI-powered tools – Keyword Suggestions by Topic SEO Tools: keyword research, competitive research, MozBar Premium, and site tracking |
| Standard | $79 | $950 | – 1 user included – 3 tracked site – 300 tracked keywords per month – 400K pages crawled per month – Moz AI-powered tools – Keyword Suggestions by Topic SEO Tools: All tools from the starter, plus, you will get backlink analysis, and unlimited scheduled reports |
| Medium | $143 | $1,719 | – 2 user included – 10 tracked site – 1,500 tracked keywords per month – 2M pages crawled per month – Moz AI-powered tools – Keyword Suggestions by Topic Tools: All tools from the starter, plus you will get backlink analysis, and unlimited scheduled reports |
| Large | $239 | $2.868 | – 3 users included – 25 tracked sites – 3,000 tracked keywords per month – 5M pages crawled per month – Moz AI-powered tools – Keyword Suggestions by Topic All medium features plus, increased quotas on SEO tools. |
Choose Moz if it comes under your needs and budget.
3. Ubersuggest
Ubersuggest is an SEO and digital marketing tool created by Neil Patel. He is one of the top marketers.
Like other SEO tools, this will also help you improve your website traffic. Here are the best features you will get in Ubersuggest.
- Keyword Research
- Site Audit
- Traffic Estimation
- Backlink analytics
- Rank tracking
- Competitor analysis
Ubersuggest is easy to use and budget-friendly
It is the most affordable among the SEO tools, so if you want a cheap SEO tool and a user-friendly UI, then it is best for your SEO efforts.
Note: Ubersuggest is offering life time deal. Claim it before it expires and it is the best option to get afforadable SEO tool for life long.
Ubersuggest Pricing
The Ubersuggest plan starts at ₹1,135/month.
Let’s look into the pricing, plans, and lifetime deal of Ubersuggest. This table will help you understand the value of Ubersuggest at an affordable price.
| Plan | Price/Month | Life Time Deal | Features |
|---|---|---|---|
| Individual | ₹1,135 | ₹11,350 | – 2 users – 7 domains – 300 searches/day – 200 keywords to analyze at a time – 10 competitors/domain – 5,000 page scans/domain – 150 tracked keywords/domain – Unlimited locations/domain – Export images, CSV and PDF |
| Business | ₹1,890 | ₹18,900 | – 1 user – 1 domains – 150 searches/day – 50 keywords to analyze at a time – 5 competitors/domain – 1,000 page scans/domain – 125 tracked keywords/domain – Export images, CSV and PDF |
| Enterprise | ₹3,785 | ₹37,850 | – 5 users – 15 domains – 900 searches/day – 1,000 keywords to analyze at a time – 15 competitors/domain – 10,000 page scans/domain – 300 tracked keywords/domain – Unlimited locations/domain – Export images, CSV and PDF |
4. SE Ranking
SE Ranking is an all-in-one SEO tool, and it’s ideal for beginners and agencies. This tool provides features such as a rank tracker, an on-page SEO checker, a website audit, a backlink checker, competitor analysis, and local marketing software.
It has all the tools that help to improve our website, and it is an affordable SEO tool.
SE Ranking is better than Ubersuggest, and very affordable when compared to Ahrefs and Semrush.
SE Ranking Tools
Here are the SEO tools you will get in SE Ranking.
| Featured Tools | – Rank Tracker – Website Audit – Backlink Checker – On-Page SEO Checker – Competitor Analysis Tool – Local Marketing Software |
| AI ToolKit | – AI Search Toolkit – AI Overviews Tracker |
| Keyword Research | – Keyword Tool – Keyword Grouper |
| Content Marketing | – Content Marketing Tool – Content Editor – AI Writer |
| Other SEO Tool | – Backlink Tracking Tool – SERP Tracker – Insights |
| Tools for Agencies | – Agency Pack – SEO Report Generator – Lead Generator – SEO API – White Label SEO Software |
SE Ranking Pricing
Let’s look into the pricing and plans of SE Ranking with features. The SE Ranking pricing starts at $52.
And in every plan, you will get a 14-day free trial.
Essential Plan
This plan is ideal for individual SEO professionals. This plan offers $65 per month, and the yearly plan costs $52 per month.
These are features you will get in the essential plan.
- 1 manager seat
- 5 projects
- 500 keywords to track daily
- Rank Tracker
- Competitive & Keyword Research
- Backlink Checker & Monitor
- Content Marketing Addon
- Local Marketing Addon
- Social Media
Pro Plan
This plan is best for agencies and small teams. This plan offers $199 per month on a monthly plan, and $95.20 per month on an annual plan.
These are the features you will get in pro plan.
- 3 manager seats
- 30 projects
- 2,000 keywords to track daily(Pay extra to track extra 1,500 keywords)
- On-page and SERP analysis
- Looker Studio integration
- Share of Voice metric
- Content & Local Marketing toolkits
- Historical data (3 previous months)
- Insights
- AI Results Tracker
- Content Marketing Addon
- Local Marketing Addon
- Social Media
- Agency Pack (with annual subscription)
Business Plan
A business plan is best for larger agencies and enterprises. It offers $259 on a monthly plan and $207 per month on an annual plan.
- 5 manager seats
- Unlimited projects
- 5,000 keywords to track daily(Pay extra to track extra 10,000 keywords)
- Maximized data reach
- Keywords Database expansion
- Dedicated Customer Support
- Team Training
- Historical data (all time)
- Insights
- AI Results Tracker
- API
- Content Marketing Addon
- Local Marketing Addon
- Social Media
- Agency Pack (with annual subscription)
That’s it. I hope you now have a clear understanding of SE Ranking features and price.
5. Serpstat
Serpstat is an SEO tool that helps with the Search Engine optimization process, which will improve the website’s visibility and ranking.
Serptat launches with only a keyword research tool, and it has one launch after another, launching other SEO tools that help freelancers, marketers, agencies, and even large companies.
SEO Tool of Serpstat
The following are the tools you will get in Serpstat.
- Keyword Research(You will get keywords for SEO and PPC).
- Monitor your website keywords with Rank Tracker.
- Group keywords using keyword clustering.
- Do competitor analysis for SEO and PPC strategy.
- Identify and fix the technical issues on the website using the site audit tool.
- Create articles with the help of AI content generation.
- API and data solutions.
Serpstat Pricing
Let’s look into the plans and pricing of Serpstat. Also, you will get to know the features of each plan.
Additionally, you can access a 7-day free trial.
| Plan | Price |
|---|---|
| Individual | $69/month |
| Team | $129/month |
| Agency | $319/month |
Individual Features
It’s for freelancers and beginners.
- 5 projects
- 100 searches for sites, keywords, and links per day
- 10,000 position checks
- 30,000 pages to audit
- 50,000 export rows
- Core features: Keyword Research, Site Analysis, Rank Tracker, Site Audit, Backlink Analysis.
Team Features
It’s for agencies and growing teams.
- Unlimited projects
- 500 searches for sites, keywords, and links per day
- 50,000 position checks
- 150,000 pages to audit
- 250,000 export rows
- Extended features: Everything in Individual + API, Share Access, AI Tools, Batch Analysis, Scheduled Reports, Billing by Invoice, and more.
Agency Features
It’s best for large agencies and businesses.
- Unlimited projects
- 5,000 searches for sites, keywords, and links per day
- 500,000 position checks per month
- 1,500,000 pages to audit per month
- 2,500,000 export rows per month
- Features: Everything in Team + White Label Reports, Data Engineer Consultation, Phone Support, and more.
6. SpyFu
SpyFu is an SEO and PPC competitor analysis tool that helps marketers improve their SEO and PPC campaigns.
It’s especially used for digital marketers, advertisers and the bloggers.
- It uses reverse engineering for competitors’ strategies
- You can improve both your SEO and PPC.
- You can find backlinks for your related keywords.
Features of SpyFu
The following are the core features you will get in SpyFu.
- SEO Research
- PPC Research
- Keyword Research
- Competitor Analysis
- Backlink Analysis
- Ranking History
- Google Ads Advisor
- SERP Analysis
- Advertiser History
SpyFu Pricing
Let’s look into the pricing plans and features of SpyFu. The SpyFu pricing starts at $33 per month.
Note: I already listed the core features of SpyFu. But in the below table, I listed the additional features you will get in basic and professional plan.
| Plan | Monthly Price | Yearly Price | Features |
|---|---|---|---|
| Basic | $39 | $33/Month | – 10k row search results – 10k row data exports – 100 domain overview PDF’s – 6 months historical data – 250 sales leads & domain contacts. – 5k weekly tracked keyword rankings. – 1 seat included ($15 each additional) |
| Professional | $79 | $58/Month |
7. Mangools
Mangools is a beginner-friendly SEO tool with a bundle of features designed for beginners, bloggers, businesses, and freelancers to help them grow their websites in search engines.
It provides five easy-to-use SEO tools, which are
- KWFinder(Keyword Research)
- SERPChecker
- SERPWatcher (Rank Tracking)
- LinkMiner (Backlink Analysis)
- SiteProfiler (SEO Metrics and Insights)
These are the SEO tools you will get in Mangools. These are the features that offer a simple design and affordable pricing to compete with Semrush and other high-budget tools.
Mangools offers an SEO extension that you can add to Chrome, which analyzes website metrics.
This will help you to know the
Mangools Pricing
Mangools pricing starts at $31 per month. Now, let’s take a closer look at the pricing, plans, and features of Mangools in detail.
| Plan | Monthly Price | Yearly Price | Features |
|---|---|---|---|
| Basic | $31.85 | $19.43 | – 100 Keyword lookups / 24h – 200 Keyword suggestions/search – 200 Keywords per one import – 25 Competitor keywords/search – 100 SERP lookups/24h – 200 Tracked keywords daily – Unlimited Tracked domains – 100,000 Backlink rows monthly – 20 Site lookups/24h |
| Premium | $44.85 | $29.19 | – 500 Keyword lookups / 24h – Unlimited Keyword suggestions/search – 700 Keywords per one import – Unlimited Competitor keywords/search – 500 SERP lookups/24h – 700 Tracked keywords daily – Unlimited Tracked domains – 500,000 Backlink rows monthly – 70 Site lookups/24h – 3 Extra seats included – $12 Additional seats per month |
| Agency | $83.85 | $58.44 | – $1,200 Keyword lookups / 24h – Unlimited Keyword suggestions/search – 700 Keywords per one import – Unlimited Competitor keywords/search – 1,200 SERP lookups/24h – 1,500 Tracked keywords daily – Unlimited Tracked domains – 1,200,000 Backlink rows monthly – 150 Site lookups/24h – 5 Extra seats included – $12 Additional seats per month |
Conclusion
I have listed 7 Semrush alternatives that are best suited for users of all-time SEO tools.
So, start with one of the SEO tools that fit your needs and budget.
What SEO tools are you using for your SEO efforts?
If you have any doubts or know any best SEO tools apart from this blog list, drop them in the comments!
Note: Semrush is offering 17% discount and Free Trial. You can find the discount on Semrush Coupon, which is trustable.
