How to Create a Landing Page in Kit? (Step-by-Step Guide)

Aljin Vijayan
Aljin Vijayan
How to Create a Landing Page in Kit
Table of Contents
Table of Contents

In this guide, I will help you create a landing page in Kit for your Newsletter with a few simple steps.

Before we begin, let's understand the purpose of a landing page.

A landing page is a single web page that focuses on capturing visitors as leads or converting visitors into customers.

It can be used for events, newsletter sign-ups, products, waitlists, eBooks, and more.

This will be very useful for your email marketing efforts.

Lets start creating your free landing page.

Steps to Create a Landing Page in Kit(ConverKit)

Follow each step one by one to create your page without any confusion. First, log in to your Kit account.

Step 1: Go to the Grow Section

In the dashboard, you will see the Grow option in the navigation bar. Click on it.

Step 2: Choose Landing Pages & Forms

Under the Grow section, you will find the landing pages and forms section. Click on it.

Choose landing pages & forms option

Step 3: Select Create a Landing Page

Now, click the Create a landing page button to start building your page.

Click Create a Landing Page Button

Step 4: Select and Edit your Template

Choose a template based on your goal, whether it is to gain subscribers, for your products, or any other category.

Actually, Kit has 10 categories, such as Event, Links, Newsletter, Podcast, Product, Profile, Video, Waitlist, Webinar, and eBook.

For instance, I am choosing the Newsletter category because I am currently on a path to build subscribers.

So, I choose the Abbey Template, it will be perfect for capturing subscribers.

Choose a template based on the users goal

So, now you can edit your template to align with your brand theme and goals.

Kit landing form edit options

In this edit option, you can add a custom field, change the image font, size, style, weight, colour, border radius, and colour.

You can see, here is how I customized the page to match our brand theme, which is shown in the image below.

custom template of comtechies landing page using Kit

Now you have edited and are ready to publish the page, right?

But before that, you have to do a few things.

Step 5: Configure Settings

Click the settings option in the top-right corner.

click on the settings button

You will get a page as shown in the image below.

Landing page settings in Kit

Let me explain what you want to do in the landing page settings.

The first one is the General option.

General

First, go to the General section, where you will have two options. One is to display a success message and redirect to the external page options.

The Success message is displayed when a user enters their email and clicks subscribe, and then it instantly shows the message that you provided.

Redirect is for, if you give the home or other pages link, once the user subscribes, it will redirect to the given page.

Two options: Show a success message, and redirect to an external page

It is your choice and strategy.

Domain Name

If you have a custom domain, you must add it to Kit before you start creating a landing page.

If you don't have a custom domain, it will display only the kit's default domain name, like in the image below.

can add custom domain, and page URL if want

If you want to add the landing page or another page of yours, you can add it to the Page URL box to redirect.

Incentive

The incentive feature is to double-confirm the subscription, send the downloadable PDF or other, and redirect URL.

I know you are not clear yet, let me explain.

Incentive in Kit's landing page

First, lets look at the Send Incentive email(confirmation email).

Click on the Edit Email Contents button to edit the content of the double-opt-in confirmation email.

double-opt email content

This option is to confirm the subscription if anyone subscribes to your newsletter. The subscriber will be added to your network only if he/she confirm the subscription.

⚠️
Note: Kit suggests adding double opt-in to every landing page to receive incentive emails. If you want to know why, here’s a detailed guide by Kit explaining the importance of double opt-in.

And, if a subscriber wants to automatically confirm on your subscriber list, then turn on Auto-confirm new subscribers.

for auto confirm subscribers, turn on auto-confirm new subscribers

Next, once the user confirms the subscription, you can choose which landing pages they want to redirect to, and you can also add a downloadable kit.

add redirect URL after confirmation and downloadable kit

Advanced

In the advanced section, the first thing you see are three options,

  • Continue to show the form
  • Hide the form, and
  • Show custom content
advance section in Kit landing page

It means that once the user subscribes using your form, after they visit the same page using the link, you can decide whether to show the same form, hide the form, or display custom content that you have provided.

Next, enable Send subscriber data to thank you page. It will show the subscribers, name, email address, and ID as a URL to the thank you. This will give the user some meaning.

enable send subscriber data to thank you page

Finally, the Invisible reCAPTCHA option. This will help to prevent the bot signups. But this may affect your human subscribers while they try to subscribe.

So, I recommend keeping this feature turned off.

invisible reCAPTCHA to revent from bot signups

SEO & Analytics

This section is for SEO optimization to be visible on Google, and choose an image that will be used to share on social media.

SEO optimization section

Now, if you scroll down, you will see analytics tools such as Google Analytics, Facebook Business, Segment, Fathom/, Pinterest, Sparkloop, and Google Tag Manager.

analytics integration tools for Kit landing page

You can integrate these tools with Kit for analytics purposes.

Once all changes are done, click the save button.

click the save button, once all the changes are done

Step 6: Save & Publish

After completing all the customizations, click Save & Publish to finalize your landing page.

click on save & publish button

Step 7: Embed in Your Website or Share

Click on the Share button at the top, and you will get your landing page URL, like in the image below.

To embed this URL in WordPress, you need to install the Kit plugin. Also, you can share this URL on your X(Twitter), Facebook, and LinkedIn.

That's it. These are the steps to create your landing page in Kit.

⚠️
If you want to create a newsletter sign up form in Kit, then here is a detailed guide to creating a newsletter form.

FAQs

The following are the questions that most of the beginners in Kit are asked.

1 Can I create a landing page on Kit?

Yes, you can create a landing page in Kit, and you can customize it based on your brand theme and style.

2. What is Kit landing page?

Kit's landing page is designed to capture emails, promote offers, sell products, and more. You will get a pre-built template and edit it according to your needs.

3. Can I add a downloadable file to my Kit landing page?

Yes, you can add the downloadable file to your Kit landing page to gain your subscribers trust and the quality of your content and work.

4. Can I use Kit without a custom domain?

Yes, you can use Kit without a custom domain and use the default domain provided by Kit.

Conclusion

In this guide, I have taught you a step-by-step process of creating your first landing page in Kit.

This feature will be very useful for your email marketing, and I even got more subscribers and promoted our discounts through this page.

So, if you still have any doubts about creating a landing page or any options in it, please drop a comment!

I will clear it instantly.

🎁
Use the Kit coupon code to get 20% OFF and a 14-day free trial to know its full potential and improve your email marketing.



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